National Rum Examiner

Here's a fresh rum update we'd like to pass along.

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National Rum Examiner Robert A. Burr

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Robert A. Burr

Robert Burr is the National Rum Examiner. He travels the world in search of the finest rums.

Together with his wife Robin and son Robert they publish Rob's Rum Guide with notes on hundreds of fine rums.

Rob's Rum Guide

They also host the annual Miami Rum Renaissance Festival and The Rum Renaissance Caribbean Cruise

rob@rumexaminer.com

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On Founder's Day Bacardi Rum reveals new packaging

February 4, 2015 at 4:15pm

In celebration of the 153rd anniversary of the founding of the company, Bacardí today announced a bold new packaging design for their principal rum expressions, influenced by the art deco movement, reflecting the brand's unique heritage.

The new bottles, designed with deliberation from some of the world's leading bartenders, have been updated and improved to ensure they are well balanced in order to produce the perfect pour. Taller, slimmer and more cylindrical, the new bottles feature bold shoulders reminiscent of vessels from a bygone era.

They are also packed with finely crafted touches. The iconic Bacardí bat logo, representing good fortune, good health and family unity, was inspired by hand-drawn Bacardi bat designs from the early 1900s. It crowns a label of hand-cut fonts inspired by those adorning the Art Deco El Edificio Bacardí, the brand's former sales office and iconic bar in Havana, Cuba.

The bottles contain an imprint of the year 1862, and the lower label prominently declares the company was established in 1862 in Santiago de Cuba.

Each new bottle from the portfolio of light and dark rums also features its own unique printers ornament, a brief story from the Bacardi family's history and a simple taste description and drinks serve on the back. In addition, all paper labels are made from recycled cane fiber, a by-product of rum making.

More than 150 years of heritage and awards adorn the pack: the Royal Spanish coat of arms awarded for quality in 1888, a selection of medals won since 1862 (Bacardí rum is the most awarded spirit in the world) and the signature of Don Facundo Bacardí Massó, the founder of the company. To this day, the Bacardí company remains family owned...

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AfroHead Caribbean rums launch in Florida

February 3, 2015 at 3:15pm

Currently available in the Bahamas, the Harbour Island Rum Company today announced the Florida launch of its AfroHead 7 year old aged dark rum, as well as an XO 15 year old premium rum.

Produced from high quality Dominican molasses and fermented with Trinidadian yeast, the rums are distilled and aged in used bourbon barrels in Trinidad. Master Blender Toby Tyler creates the final expressions which are then bottled in Barbados.

Originally created by proprietor Joe Farrell at The Landing Guest House and Restaurant in Harbour Island, the rum began as a house brand at this well known Bahamian restaurant and intimate boutique hotel. On the label, he used a simple graphic he had designed for the restaurant's house wine -- a stylized image that paid tribute to the island's culture, Bahamian women and the first Miss Bahamas from 1963.

Over the years, locals and visitors from around the world came to Harbour Island to enjoy the rum with the "afrohead" on it, and so AfroHead Premium Aged Dark Rum earned its moniker.

Today, the bottle's new powerful icon continues to pay tribute to its original inspiration by incorporating six symbols representing the rum's rich West Indies culture. The Crown, Junkanoo, Mind's Eye, Rising Sun, Creation and Sea Shell are all subliminally hidden within the icon bringing genuine meaning to its stunning beauty.

Artfully crafted with a smooth finish, the 7-year blend ($34.95) can be appreciated in mixed drinks, neat or on ice. The 15-year XO ($59.95) deserves the respect of being enjoyed straight up.

Vintage Liquor announced it has the AfroHead rums in stock at their Florida locations.

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Guy Harvey Spiced Rum debuts in Florida

January 20, 2015 at 4:15pm

The iconic lifestyle guru most often associated with the ocean, beaches, fishing, boating and scuba diving -- Guy Harvey -- today announced a new spiced rum expression developed with Shaw-Ross International.

Initial distribution of the new product is scheduled to begin in Florida immediately.

This renowned marine wildlife artist, scientist and conservationist visited the Miami Rum Renaissance Festival last April to study the expanding market for flavorful expressions among the burgeoning population of rum enthusiasts.

"Given the rich heritage of rum with sailors, boaters and fishermen, adding a quality rum product is a logical extension of my lifestyle brand," said Guy Harvey.

Distilled in Puerto Rico, Guy Harvey Spiced Rum is an amber colored rum that contains spices and warm flavors of vanilla, nutmeg and cinnamon at 35 abv (70 proof). The 750ml bottle will retail at approximately $15.

"The Guy Harvey name is a perfect fit for spiced rum," notes Bruce Hunter, Managing Director of Shaw-Ross International Importers. "Additionally, rum is a growing category and spiced rum in particular is the driving force behind this growth so the timing is right for the launch of Guy Harvey Spiced Rum. We are very excited."

Plans to take the product to markets outside of Florida in 2015 are currently in the works. A second Guy Harvey branded rum offering -- an aged blended Jamaican rum -- is in development, expected to be introduced in the spring of 2015.

Guy Harvey's depictions of marine life, especially of sportfish such as marlin, are very popular with sport fishermen and have been reproduced in prints, posters, t-shirts, jewelry, clothing and other consumer items.

A significant portion of the net proceeds from Guy Harvey Spiced Rum will be used to fund...

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